Nigel Bradley (University of Westmins Senior Lecturer in Marketing

Broschiertes Buch

Marketing Research: Tools and Techniques

Beschreibung

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

Autor

Sadly, Nigel Bradley passed away as this edition was going to press. Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively with OUP, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.

Produktdetails

• Verlag: Oxford University Press
• 3 Revised edition
• Seitenzahl: 552
• Erscheinungstermin: 7. März 2013
• Englisch
• Abmessung: 249mm x 187mm x 27mm
• Gewicht: 1190g
• ISBN-13: 9780199655090
• ISBN-10: 019965509X
• Artikelnr.: 42360080