Broschiertes Buch

Marketing Renewable Energy

Concepts, Business Models and Cases

Herausgegeben: Herbes, Carsten; Friege, Christian

Beschreibung

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Autor

Carsten Herbes is a professor of international management and renewable energy at Nuertingen-Geislingen University (NGU) and Director of the 'Institute for International Research on Sustainable Management and Renewable Energy'. His research interests include marketing and acceptance of renewable energies, renewable energy cooperatives, Japanese business and economy. Before joining NGU he worked as a management consultant and board member of a bio-energy company. Christian Friege is the former CEO of LichtBlick AG, a leading green energy company in Germany and a consultant in the field. His research interests include renewable energy, direct selling and customer management. His research was published, among others, in Journal of Service Research and Energy Policy. He has taught at Nuertingen Geislingen University and University of St. Gallen. Currently, he serves as a member of the board of Cewe Stiftung & Co KGaA.

Produktdetails

• Management for Professionals
• Verlag: Springer / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-319-83518-1
• Softcover reprint of the original 1st ed. 2017
• Seitenzahl: 412
• Erscheinungstermin: 12. Mai 2018
• Englisch
• Abmessung: 235mm x 155mm x 21mm
• Gewicht: 766g
• ISBN-13: 9783319835181
• ISBN-10: 3319835181
• Artikelnr.: 53569938