Gebundenes Buch

Marketing Perspectives on Phygitalization

Versandkostenfrei!
Versandfertig in 1-2 Wochen
213,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
107 °P sammeln!
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.