Marketing of health services
Marketing issues
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Medical services, like any product, have their own stages of the life cycle, knowledge of which is important in marketing: 1. stage of introduction of the service into the market; 2. stage of growth of demand; 3. stage of maturity and saturation; 4. stage of decline of demand. There are 3 types of marketing control: annual plan execution control, profitability control and strategic objectives execution control. In marketing of medical services medical institutions should take into account: possibilities of the consumer (quantity, concentration, solvency, morbidity structure); possibilities of ...
Medical services, like any product, have their own stages of the life cycle, knowledge of which is important in marketing: 1. stage of introduction of the service into the market; 2. stage of growth of demand; 3. stage of maturity and saturation; 4. stage of decline of demand. There are 3 types of marketing control: annual plan execution control, profitability control and strategic objectives execution control. In marketing of medical services medical institutions should take into account: possibilities of the consumer (quantity, concentration, solvency, morbidity structure); possibilities of the medical institution (equipment, personnel condition, licensing of services, fund construction with new equipment, experience of commercial activity); quality, level and accessibility of medical services (set of services, their quantity, additional, desirable and obligatory services, possibilities of improvement and renewal of services, their novelty, practical and medical effect of the medical activity).competition (number of similar services, their quality and efficiency, equipped with the latest technology, the professional level of specialists and their authority in other institutions).
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