Christina Inge

Broschiertes Buch

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Beschreibung

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.

Autor

Christina Inge is the Founder and CEO of Thoughtlight, a tech consulting company which specializes in digital marketing and analytics strategies. She has worked with well-established brands such as Nissan, Smithsonian and Pega Systems, as well as a range of startups and nonprofits. Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association-Boston. An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 13884
• Seitenzahl: 336
• Erscheinungstermin: 3. September 2022
• Englisch
• Abmessung: 234mm x 156mm x 22mm
• Gewicht: 520g
• ISBN-13: 9781398606593
• ISBN-10: 1398606596
• Artikelnr.: 63239986