Marketing Management Essentials You Always Wanted To Know

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In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional. In this book you will: Learn how to build a marketing plan, Get an understanding of the various marketing specialization areas, Pick up approaches and resources to demonstrate marketing return on investment, Grasp ho...