Marketing Management Essentials You Always Wanted To Know

A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations

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A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships. A modern marketer's playbook to create value for your organization and its customers In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional. In this book you will:Le...