Shelby D. Hunt, Vibrant Publishers

Broschiertes Buch

Marketing Management and Strategy

Beschreibung

Marketing Management and Strategy" by Shelby D. Hunt is a comprehensive guide that delves into the core principles and strategies essential for effective marketing management. This insightful book offers an in-depth look at strategic decision-making, market analysis, and the application of innovative marketing tactics in today's dynamic business environment. Dr. Hunt emphasizes the importance of customer-centric strategies, sustainable competitive advantage, and long-term market success. With real-world examples and a clear focus on practical applications, this book is perfect for students, professionals, and anyone looking to deepen their understanding of marketing management. It not only explores traditional concepts but also integrates contemporary theories and trends, offering valuable insights into the evolving nature of marketing in the digital age. Whether you're looking to enhance your marketing strategies or understand the intricacies of market positioning, this book serves as a vital resource for achieving success in competitive markets.

Autor

SHELBY D. HUNT Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985-87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the "best article on marketing theory." His 1994 Journal of Marketing article "Commitment and Trust," with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards.

Produktdetails

• Verlag: Vibrant Publishers
• Seitenzahl: 448
• Erscheinungstermin: 6. Dezember 2024
• Englisch
• Abmessung: 229mm x 152mm x 24mm
• Gewicht: 644g
• ISBN-13: 9781636512860
• ISBN-10: 1636512860
• Artikelnr.: 72590945