George Tesar

Gebundenes Buch

Marketing Management and Strategy

An African Casebook

Beschreibung

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Autor

George Tesar is Emeritus Professor at Umeå University, Sweden John Kuada is Professor of International Business at Aalborg University, Denmark

Produktdetails

• Verlag: Routledge
• Seitenzahl: 280
• Erscheinungstermin: 8. Februar 2013
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 587g
• ISBN-13: 9780415783330
• ISBN-10: 041578333X
• Artikelnr.: 33381490