Marketing Intelligent Systems Using Soft Computing
Broschiertes Buch

Marketing Intelligent Systems Using Soft Computing

Managerial and Research Applications

Herausgegeben: Casillas, Jorge; Martínez López, Francisco J.
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Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I'll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining-data, text, multimedia, and web mining. It's an open laboratory for applying numerous forms of int...