Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj

Gebundenes Buch

Marketing Intelligence, Part a

Understanding Customers in the Era of Digitalization

Herausgeber: Sinha, Mudita; Kabiraj, Sajal; Priya, Samant Shant; Bhandari, Arabinda

Beschreibung

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

Autor

Mudita Sinha, Associate Professor, Christ University Bangalore, India Arabinda Bhandari, Associate Professor, Sarala Birla University, Ranchi, India Samant Shant Priya, Lal Bahadur Shastri Institute of Management, Delhi, India Sajal Kabiraj, Faculty of Business and Hospitality Management at LAB University of Applied Sciences, Finland.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 248
• Erscheinungstermin: 1. Mai 2025
• Englisch
• Abmessung: 234mm x 163mm x 20mm
• Gewicht: 478g
• ISBN-13: 9781835494196
• ISBN-10: 1835494196
• Artikelnr.: 72562629