Robert E. Hinson, Ogechi Adeola, Yam B. Limbu

Gebundenes Buch

Marketing in Healthcare-Related Industries (hc)

Beschreibung

This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.

Produktdetails

• Verlag: Emerald Publishing Inc
• Seitenzahl: 294
• Erscheinungstermin: 2. Juli 2020
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 598g
• ISBN-13: 9781648021077
• ISBN-10: 1648021077
• Artikelnr.: 59803267