Gebundenes Buch

Marketing in Developing Nations

Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Herausgeber: Oniku, Ayodele C.

Beschreibung

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.

Autor

Ayodele C. Oniku is an associate professor in the Department of Business Administration (marketing unit) at the University of Lagos, Nigeria.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 144
• Erscheinungstermin: 3. Oktober 2024
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 388g
• ISBN-13: 9781032578347
• ISBN-10: 1032578343
• Artikelnr.: 70769988