Romel Rámon González Díaz, Ronald Ordóñez López, Luisa Fernanda Berastegui García

Broschiertes Buch

Marketing experiential - technical advantage in the merchantability

A customer loyalty perspective

Beschreibung

This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carrió (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.

Autor

Romel Ramón González Díaz è dottore in Scienze dell'Educazione, Magister Scientiarum in Gestione Finanziaria e Amministratore di Gestione Industriale dell'Università Nazionale Sperimentale "Rafael María Baralt" (Cabimas - Venezuela), Dottore di Ricerca in Management (c) dell'Università Yacambú (Barquisimeto - Venezuela) con certificato di post-dottorato in Management.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 92
• Erscheinungstermin: 9. September 2019
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 155g
• ISBN-13: 9783659792793
• ISBN-10: 3659792799
• Artikelnr.: 57856478