Neal Hettinger

Gebundenes Buch

Marketing Design Using AI

Beschreibung

Artificial intelligence generators can create social posts, flyers, images, and videos. Budget-conscious business owners, marketers, and graphic design professionals can save time and money by creating these marketing designs with AI. But it needs to look professional, reach its target market, and promote the company. Marketing Design Using AI presents over 20 different AI tools to design promotional collateral. If you are creative, this book explains which AI to use for your specific approaches with over 80 AI prompts and their results. Learn some of the basic marketing principles to apply to campaigns and the steps in using AI. If you are going to run your own marketing, then some things you must know about social media are explained: ¿ The best times to post. ¿ The most engaging subjects to post. ¿ Platforms to post on based on a social media's audience. ¿ Using AI to check the marketing content to make sure it is effective. ¿ Ways you can increase your followers. ¿ AI tools to use as planners to help with the campaigns. ¿ A breakdown of the costs, the strengths, and the complications of each AI tool. The author is an award-winning college professor who lectures on how to create impactful and memorable marketing with AI tools. Creatives can now design campaigns themselves.

Autor

As a graphic artist, professor, and software developer, Neal Hettinger seized the opportunity to utilize graphic design artificial intelligence tools for his clients' marketing. He knows many small business owners and marketers who do not have the time or budget to hire firms to do all of their promotions. He believes good design benefits everyone, while bad design does not. As a professor and experienced graphic designer, he would like creatives to be able to design messages that are engaging and visually attractive. With AI available for free, marketers should be taking advantage of this technology. With an academic background that includes a Master of Arts degree in Mass Communications and a Bachelor of Arts degree in Graphic Arts with a minor in English, teaching was in his future. After working in the real world, his expertise grew at design firms and advertising agencies in Los Angeles, Nashville, Oklahoma City, and Birmingham. Neal was fortunate to have a varied client list that included Nissan Motors, Universal Studios, adidas, and Paramount Pictures. Publications such as The New York Times have quoted him, and Neal has written articles for various print magazines, online journals, and websites. His firm specializes in graphic design marketing, visual websites, UX software, and UI workflow platforms. Professor Hettinger received a tremendous honor by being presented with the Outstanding Professor Award from OCCC. This book is deliberately not too technical to cause frustration. It is written for creatives to pick an AI tool and start designing to save them time and money.

Produktdetails

• Verlag: Flint Group Publishers
• Seitenzahl: 202
• Erscheinungstermin: 25. April 2025
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 592g
• ISBN-13: 9798349313950
• Artikelnr.: 74141008