Y. Wang, R. Li-Hua

Gebundenes Buch

Marketing Competences and Strategic Flexibility in China

Beschreibung

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

Autor

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-01350-6
• 2007
• Seitenzahl: 280
• Erscheinungstermin: 1. Dezember 2006
• Englisch
• Abmessung: 222mm x 145mm x 20mm
• Gewicht: 489g
• ISBN-13: 9780230013506
• ISBN-10: 0230013503
• Artikelnr.: 22744510