PR Smith, Ze Zook

Broschiertes Buch

Marketing Communications

Integrating Online and Offline, Customer Engagement and Digital Technologies

Beschreibung

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

Autor

PR Smith is a marketing consultant, bestselling business author and international speaker. A Fellow of CIM and the Institute of Direct and Digital Marketing, he has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. He is a guest lecturer at Technologies University Dublin and Cardiff University.

Produktdetails

• Verlag: Kogan Page Ltd
• 8 Revised edition
• Seitenzahl: 760
• Erscheinungstermin: 3. März 2024
• Englisch
• Abmessung: 242mm x 188mm x 34mm
• Gewicht: 1454g
• ISBN-13: 9781398611719
• ISBN-10: 1398611719
• Artikelnr.: 67131254