PR Smith, Ze Zook

Gebundenes Buch

Marketing Communications

Integrating Online and Offline, Customer Engagement and Digital Technologies

Beschreibung

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

Autor

PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.

Produktdetails

• Verlag: Kogan Page Ltd
• 8 Revised edition
• Seitenzahl: 760
• Erscheinungstermin: 3. März 2024
• Englisch
• Abmessung: 252mm x 194mm x 37mm
• Gewicht: 1620g
• ISBN-13: 9781398611733
• ISBN-10: 1398611735
• Artikelnr.: 66763255