Marketing Automation
Mostafa Reda
Broschiertes Buch

Marketing Automation

Revolutionizing Marketing Practices and its Impact on the Employability of Future Marketing Professionals

Versandkostenfrei!
Versandfertig in 6-10 Tagen
36,99 €
inkl. MwSt.
PAYBACK Punkte
18 °P sammeln!
Over the last couple of centuries, the importance of automation has grown exponentially given the increasing complexity that modern world products and services demand. As such, in order to keep up with that level of innovation, the business functions needed to manage, market, and sell those offerings need to be regularly overhauled, specially whenever new technologies come up that could facilitate that overhaul. In the case of this book, the technology in question is marketing automation. Specifically, the idea is to offer a concrete definition of what marketing automation is, what it entails,...