Marketing and Smart Technologies
Gebundenes Buch

Marketing and Smart Technologies

Proceedings of ICMarkTech 2023, Volume 2

Herausgegeben: Reis, José Luís; Peter, Marc K.; Reis, Luís Paulo; Bogdanovic, Zorica
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-comm...