Marketing and Smart Technologies
Broschiertes Buch

Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 1

Herausgegeben: Reis, José Luís; López, Eduardo Parra; Moutinho, Luiz; Santos, José Paulo Marques dos
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to...