Cosette Kies

Broschiertes Buch

Marketing and Public Relations for Libraries

Beschreibung

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Autor

Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

Produktdetails

• Verlag: Scarecrow Press
• Seitenzahl: 216
• Erscheinungstermin: 1. Januar 1987
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 311g
• ISBN-13: 9780810846562
• ISBN-10: 081084656X
• Artikelnr.: 25408887