Gebundenes Buch

Marketing and Promoting Electronic Resources

Creating the E-Buzz!

Herausgeber: Dubicki, Eleonora I.

Beschreibung

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting can find fresh ideas to apply in their own setting.

Autor

Eleonora Dubicki, MLS, MBA is an Assistant Librarian, at the Monmouth University Library in West Long Branch, NJ. As a librarian, she has been responsible for collection development for electronic resources, and reference and instruction in academic and special libraries. Before coming to Monmouth, she worked as a Market Analyst for Telecordia and Lucent. Her work has been published in Technical Services Quarterly and she has written a chapter in Usage Statistics of E-Serials. She holds an MLS from the School of Communication, Information, and Library Studies at Rutgers University, and an MBA form Rutgers Business School - Newark.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 212
• Erscheinungstermin: 6. November 2008
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 465g
• ISBN-13: 9780789035851
• ISBN-10: 0789035855
• Artikelnr.: 23831912