Gebundenes Buch

Marketing and Gamification

Applications, Challenges, and Ethics

Herausgeber: Gupta, Sahil; Paruthi, Mandakini; Nagina, Razia

Beschreibung

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

Autor

Sahil Gupta is Associate Professor at the Jaipuria School of Business, Ghaziabad, Uttar Pradesh, India, and Guest Associate Professor at UCSI University, Kuala Lumpur, Malaysia. Razia Nagina is Associate Professor at Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India. Mandakini Paruthi is Assistant Professor at IBS Hyderabad, IFHE University, Hyderabad, Telangana, India. Gaurav Gupta is Assistant Professor at Amity University, Greater Noida, Uttar Pradesh, India.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 280
• Erscheinungstermin: 28. Oktober 2024
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 587g
• ISBN-13: 9781032694177
• ISBN-10: 1032694173
• Artikelnr.: 70897297