Saloomeh Tabari, Wei Chen, Stella Kladou

Gebundenes Buch

Marketing and Design in the Service Sector

Enhancing the Customer Experience

Herausgeber: Tabari, Saloomeh; Kladou, Stella; Chen, Wei

Beschreibung

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.

Autor

Saloomeh Tabari, Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University. Wei Chen, Senior Lecturer in Strategic Management, Sheffield Business School, Sheffield Hallam University, Sheffield, United Kingdom. Stella Kladou, Assistant Professor at the Hellenic Mediterranean University in Crete, Greece.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 216
• Erscheinungstermin: 30. September 2024
• Englisch
• Abmessung: 232mm x 157mm x 19mm
• Gewicht: 438g
• ISBN-13: 9781837972777
• ISBN-10: 183797277X
• Artikelnr.: 71163400