Marketing and AI: Shaping the Future Together
Gebundenes Buch

Marketing and AI: Shaping the Future Together

Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24

Herausgegeben: Jeseo, Vincent; Parajuli, Jasmine
Versandkostenfrei!
Versandfertig in 6-10 Tagen
149,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
75 °P sammeln!
The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of...