Rahul Pratap Singh Kaurav, Asha Thomas

Broschiertes Buch

Marketing Analytics Using Excel

A Beginner's Guide

Beschreibung

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Autor

Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor's University, Malaysia as an adjunct faculty.

Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 448
• Erscheinungstermin: 12. April 2025
• Englisch
• Abmessung: 246mm x 189mm x 24mm
• Gewicht: 790g
• ISBN-13: 9781529681895
• ISBN-10: 1529681898
• Artikelnr.: 71854158