Hemali Dassani, Nanda Kuppuswamy

Gebundenes Buch

Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

Beschreibung

Master the process of effectively marketing alternative investments-a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason-the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections: * Fundamentals-the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups * Fundraising in practice-tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations * Other considerations-key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.

Autor

Hemali Dassani is a senior fundraiser and consultant to multiple private equity funds. She has two decades of experience raising capital for alternative asset managers, building strong relationships with some of the largest pension funds, E&Fs, insurance companies, family offices, and FoFs. She served as Director of Investor Relations and Chief Compliance Officer at Argand Partners and Director of Investor Relations at Castle Harlan, where she managed a $1 billion fundraising effort. Additionally, she has worked as a placement agent for various firms including CapLink Securities. Nandu Kuppuswamy, CFA, is an investment management professional with expertise as both an asset allocator and as a fundraiser. He is currently the COO and Partner at 3Lines Venture Capital. Previously, he has managed investor relations and fundraising for Sandstone Capital (hedge fund), Kotak Mahindra Inc.(multi-asset), and Zodius (growth PE). He is also the founder of Ambrosian Sun Advisors, an advisory firm that serves alternative asset managers. His career and professional experience span investor relations, fundraising, asset allocation, due diligence operations, analytics, research, and strategy.

Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 288
• Erscheinungstermin: 13. Oktober 2022
• Englisch
• Abmessung: 232mm x 163mm x 30mm
• Gewicht: 506g
• ISBN-13: 9781264627646
• ISBN-10: 1264627645
• Artikelnr.: 63872432