V. Kumar, David W. Stewart, Naresh K. Malhotra

Gebundenes Buch

Marketing Accountability for Marketing and Non-Marketing Outcomes

Beschreibung

Review of Marketing Research pushes the boundaries of marketingâ broadening the marketing concept to make the world a better place.

Autor

V. Kumar is the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; Distinguished Fellow, MICA, India; HUL Visiting Chair Professor, IIM Ahmedabad, India; and Distinguished Professor of Research, Welingkar, India. David W. Stewart is President's Professor of Marketing and Business Law at Loyola Marymount University, USA. Naresh K. Malhotra was selected as a Marketing Legend in 2010 and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. He is listed in Marquis Who's Who in America continuously since 1997 and in Who's Who in the World since 2000. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from marquis Who's Who. He has several top (number one) research rankings that have been published. He is a highly cited author with more than 60,000 Google Scholar Citations.

Produktdetails

• Review of Marketing Research
• Verlag: Emerald Publishing Limited
• Seitenzahl: 352
• Erscheinungstermin: 27. September 2021
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 544g
• ISBN-13: 9781838675646
• ISBN-10: 1838675647
• Artikelnr.: 62213443