Ajay Kumar, M. D. Ciddikie, Anil Kumar Kashyap, Hafiz Wasim Akram

Gebundenes Buch

Marketing 5.0

The Role of Human-Mimicking Technology

Herausgeber: Kumar, Ajay; Ciddikie, M. D.; Akram, Hafiz Wasim; Kashyap, Anil Kumar

Beschreibung

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.

Autor

Ajay Kumar, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India M D Ciddikie, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India Anil Kumar Kashyap, Associate Professor, Department of Himachal Pradesh Kendriya Vishwavidyalaya Business School, Central University of Himachal Pradesh, Dharamshala, India Hafiz Wasim Akram, Assistant Professor, Department of Marketing & Entrepreneurship, College of Commerce & Business Administration, Dhofar University, Salalah, Oman

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 256
• Erscheinungstermin: 14. März 2025
• Englisch
• Abmessung: 159mm x 236mm x 21mm
• Gewicht: 520g
• ISBN-13: 9781837978168
• ISBN-10: 1837978166
• Artikelnr.: 71548902