Market Strategies in a Hyper-Connected World
Alessandro Arbore
Broschiertes Buch

Market Strategies in a Hyper-Connected World

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There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or " seasons" of competition: We call them the War of Position, the War of Movem...