Market Segmentation

Market Segmentation

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Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry) Wind provides a groundbreaking approach to effectively identifying and reaching the right audience. This insightful book explores advanced segmentation strategies, blending theory with real-world applications to help businesses, marketers, and strategists refine their targeting efforts. Wind breaks down the complexities of market segmentation, covering topics such as behavioral, geographic, psychographic, and demographic segmentation. The book emphasizes data-driven decision-making, illustrati...