Market Segmentation via Consumer Human Behavior Analysis
James Kolacek
Broschiertes Buch

Market Segmentation via Consumer Human Behavior Analysis

The utilization of behavioral profiling instruments to target specific consumer Market Segments

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The trend in marketing today is the building of relationships with the customer. However before relationship-building can occur, the marketer must understand that diverse people purchase different products for different needs. Much research has been published on personality type directing human behavior. These days, many firms utilize behavioral profiling instruments such as the MBTI in their employee-assessment processes, in order to assign desired personality "types" to specific assignments. In the same way, the detection of consumer personality types can target products for specific, percei...