Paul Hague

Broschiertes Buch

Market Research in Practice

An Introduction to Gaining Greater Market Insight

Beschreibung

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

Autor

Paul Hague

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13702
• 4. Aufl.
• Seitenzahl: 392
• Erscheinungstermin: 3. November 2021
• Englisch
• Abmessung: 239mm x 168mm x 23mm
• Gewicht: 671g
• ISBN-13: 9781398602823
• ISBN-10: 1398602825
• Artikelnr.: 60900219

Rezensionen

"Tactics don't work without a solid strategic foundation. And you only get strategy right working from a good base of market research. This book is that base. Clear. Practical. And everything you need to know to do market research properly." Mark Ritson, Virtual Marketing Professor