Carlos Diaz Ruiz

Gebundenes Buch

Market-Oriented Disinformation Research

Digital Advertising, Disinformation and Fake News on Social Media

Beschreibung

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Autor

Carlos Diaz Ruiz, Ph.D., is a business academic specializing in marketing strategy, consumer insights, and disinformation research. Dr. Diaz Ruiz is an Associate Professor (tenure track) at Hanken School of Economics in Finland and has been a faculty member at Kedge Business School in France and the University of Auckland in New Zealand. His research has been published in leading scientific journals, including the Journal of Business Research, Journal of Public Policy & Marketing, and New Media & Society. His current work on disinformation explores how advertising technology firms (AdTech) bankroll fake news and harmful content online.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 234
• Erscheinungstermin: 25. März 2025
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 520g
• ISBN-13: 9781032828541
• ISBN-10: 1032828544
• Artikelnr.: 72543643