Market Orientation and Corporate Performance of Insurance Firms
Market Orientation and Corporate Performance of Insurance Firms in Nigeria
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The book on Market Orientation explores the relationship between the various variables of Market orientation namely customer focus, competitor focus and interfunctional coordination and the corporate performance of Insurance firms in Nigeria. This relationship is without contextual factors like age and market information system. It was observed that a positive relationship existed between them in different capacities. The insurance industry in Nigeria is hereby adjured to adopt the strategy of Market orientation at this time in history of the industry to be able to actualise its potential. The...
The book on Market Orientation explores the relationship between the various variables of Market orientation namely customer focus, competitor focus and interfunctional coordination and the corporate performance of Insurance firms in Nigeria. This relationship is without contextual factors like age and market information system. It was observed that a positive relationship existed between them in different capacities. The insurance industry in Nigeria is hereby adjured to adopt the strategy of Market orientation at this time in history of the industry to be able to actualise its potential. The emphases on this strategy will help the industry to compete effectively with other insurance firms in the developed world
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