Robin Bonn

Broschiertes Buch

Market of One

How Your Agency Can Rewrite the Rules and Create a Lasting Competitive Advantage

Beschreibung

The agency marketâ s not oversupplied, itâ s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

Autor

Robin Bonn is the CEO of Co: definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks, to the world's top independents, he's repositioned close to 150 agencies and coached dozens of senior leaders. He's also the host of The Immortal Life of Agencies podcast and a columnist for Marketing Week.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 240
• Erscheinungstermin: 8. Juli 2025
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 312g
• ISBN-13: 9781788607377
• ISBN-10: 1788607376
• Artikelnr.: 71666503