Managing the company's value
Julia Koryagina
Broschiertes Buch

Managing the company's value

Financial and non-financial performance framework

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Since the 1970s, company management based on financial and non-financial indicators has been actively implemented abroad. Within the framework of this approach, one of the most popular concepts was the Balanced Scorecard (Balanced Scorecard / BSC) proposed by R. Kaplan and D. Norton. This paper raises the question of the feasibility of using the Balanced Scorecard to manage the value of the company. The paper consists of three chapters. The first part describes a number of alternative concepts of company management, based on financial and non-financial indicators, and selects the most effectiv...