Managing Startup Enterprises in Emerging Markets
Ananya Rajagopal
Gebundenes Buch

Managing Startup Enterprises in Emerging Markets

Leadership Dynamics and Marketing Strategies

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This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centr...