Managing Media and Digital Organizations
Eli M. Noam
Gebundenes Buch

Managing Media and Digital Organizations

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What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, an...