Eleonora Cattaneo

Broschiertes Buch

Managing Luxury Brands

A Complete Guide to Contemporary Luxury Brand Strategies

Beschreibung

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

Autor

Eleonora Cattaneo (ed.) is Professor of Luxury Management and Director of the MSc and Executive Masters in Luxury Brand Management at Glion Institute of Higher Education in Switzerland. Previously, she was Senior Lecturer in luxury marketing and Head of the MA in Luxury Brand Management at Regent's University London. She has extensive consulting experience and has advised global brands and leading luxury hospitality groups. The author of several publications and papers, her research interests focus on rebranding, heritage branding and sustainable luxury buying behaviour. She is based in Ticino, Switzerland.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 360
• Erscheinungstermin: 3. März 2023
• Englisch
• Abmessung: 234mm x 156mm x 23mm
• Gewicht: 538g
• ISBN-13: 9781398606401
• ISBN-10: 1398606405
• Artikelnr.: 63242302