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Managing Innovation

Managing Innovation

Integrating Technological, Market and Organizational Change

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Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant & Pavitt provide an integrative approach to the subject.- Two new perspectives are introduced through which to re-examine material presented in each chapter: sustaining versus ...