Managing Innovation and Change
Mayle
Gebundenes Buch

Managing Innovation and Change

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Building on the success of the Second Edition with 19 new chapters, Managing Innovation and Change showcases the best work of thinkers writing in this area and provides a coherent picture of key ideas and concepts to have emerged from this exciting field.Frequently radical and intentionally provocative in terms of topic and treatment, the book:- covers the increasing diversity of pressures to which modern enterprises are subjected;- reviews some of the more persistent acronyms to which the art of management is increasingly prone;- examines the nature of innovation;- looks at the broader issues...