Managing in Four Worlds

Managing in Four Worlds

From Competition to Co-Creation

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Managing in Four Worlds is the first business book to focus simultaneously on physical and human nature, as embodied in culture, as a basis of sustainable business development internationally. The authors combine key concepts from the new physics, developmental psychology and ecology to develop a theory and practice of business that can be applied anywhere in the world. The book draws upon the four main major cultures from around the globe -- pragmatism, rationalism, holism and humanism -- and combines threads from each to create a new, commercially effective and psychologically fulfilling a p...