Broschiertes Buch

Managing Digital Transformation

Understanding the Strategic Process

Herausgeber: Hinterhuber, Andreas; Checchinato, Francesca; Vescovi, Tiziano

Beschreibung

Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.

Autor

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 320
• Erscheinungstermin: 11. Dezember 2025
• Englisch
• Abmessung: 244mm x 170mm x 17mm
• Gewicht: 555g
• ISBN-13: 9781032851624
• ISBN-10: 1032851627
• Artikelnr.: 74171368