Gebundenes Buch

Managing Digital Transformation

Understanding the Strategic Process

Herausgeber: Hinterhuber, Andreas; Checchinato, Francesca; Vescovi, Tiziano

Beschreibung

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.

Autor

Andreas Hinterhuber is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Ca' Foscari University of Venice, Italy. Francesca Checchinato is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 296
• Erscheinungstermin: 27. Mai 2021
• Englisch
• Abmessung: 244mm x 170mm x 18mm
• Gewicht: 676g
• ISBN-13: 9780367442682
• ISBN-10: 036744268X
• Artikelnr.: 69938062