Jun Xu
Gebundenes Buch

Managing Digital Enterprise

Ten Essential Topics

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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:- Foundation of Digital Enterprise- Technology Foundation and Talent Management for Digital Enterprise- Digital Enterprise Strategy Planning and Implementation- B2C Digital Enterprise: E-tailing- B2C Digital Enterprise: E-Services- B2B Digital Enterprise and Supply Chain- Digital Platforms- Digital Mar...