Gebundenes Buch

Managing Customer Experiences in an Omnichannel World

Beschreibung

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Autor

Taşkın Dirsehan received his BA in Business Administration from Galatasaray University, his MA in Production Management and Marketing from Marmara University and PhD in Marketing from Istanbul University. Currently, he has been working as an Associate Professor of Marketing at Marmara University, Turkey.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 344
• Erscheinungstermin: 26. November 2020
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 650g
• ISBN-13: 9781800433892
• ISBN-10: 1800433891
• Artikelnr.: 59760356