
Management Strategies to Survive in a Competitive Environment
How to Improve Company Performance
Herausgegeben: Dincer, Hasan; Yüksel, Serhat
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Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.