Susan Rose, Nigel Spinks, Ana Isabel Canhoto

Gebundenes Buch

Management Research

Applying the Principles of Business Research Methods

Beschreibung

Management Research: Applying the Principles of Business Research Methods supports new researchers on every step of the research journey, from defining a project to communicating its findings, as well as balancing the technical aspects of research with the management of the project itself.

Autor

Susan Rose is Professor Emerita, Henley Business School, University of Reading, UK. Nigel Spinks is Lecturer in Systems and Processes, Henley Business School, University of Reading, UK. Ana Isabel Canhoto is Professor of Digital Business, University of Sussex Business School, UK.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 484
• Erscheinungstermin: 5. Dezember 2023
• Englisch
• Abmessung: 250mm x 175mm x 30mm
• Gewicht: 1007g
• ISBN-13: 9781032462967
• ISBN-10: 1032462965
• Artikelnr.: 68714419

Rezensionen

"This book takes the reader through a logical and sequential process to make a success of any type of management research project, be they large or small, from defining the problem through to communicating the results. It is written in an engaging style, with lots of relevant examples to illustrate both theory and practice. It's a 'must-have' for students or practitioners seeking advice on the topic." Douglas West, Emeritus Professor, King's Business School, King's College London.

"This superbly comprehensive textbook has been updated for content and practical ease of use in an online world. This book brings together essential theoretical concepts together with practical real business world examples in a way that enables students to understand and implement the key concepts. The strong evidence-based approach and support material strongly supports anyone wanting to embark on a business research project, which makes this an essential read for both students and managers." Deborah Roberts, Professor of Marketing and Innovation Management, The University of York, School for Business and Society