Kenneth Laudon, Kenneth C. Laudon, Jane P. Laudon

Broschiertes Buch

Management Information Systems: Managing the Digital Firm, Global Edition

Managing the Digital Firm, Global Edition

Beschreibung

Understand the link between MIS and business performance with this case-based study.
Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance.

Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills.

Authoritative and thorough, this case-based study of Information Systems (IS)in business today is ideal for introductory courses in IS and MIS.

Also available with MyLab®MIS

MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student.

If you would like to purchase the physical text and MyLab®MIS, search for:

9781292403694Management Information Systems, Global Edition, 17thEdition plus MyLabMISwith Pearson eText.

Package consists of:
9781292403281 Management Information Systems, Global Edition, 17th Edition 9781292403601 Management Information Systems, Global Edition, 17th Edition MyLab®MIS 9781292417752 Management Information Systems, Global Edition, 17th Edition Pearson eText
MyLab®MIS is not included. If MyLab is a recommended component, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition.

Autor

Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.

Produktdetails

• Verlag: Pearson
• 17. Aufl.
• Seitenzahl: 648
• Erscheinungstermin: 2. Juni 2021
• Englisch
• Abmessung: 276mm x 216mm x 35mm
• Gewicht: 1374g
• ISBN-13: 9781292403281
• ISBN-10: 1292403284
• Artikelnr.: 61316522